I spent way too much time yesterday attempting to format the picture post for the EDB. Now, I'd like to write a more comprehensive report of my experience. First of all, the Campaigns team (under the direction of Connie & Dr. Sweetser) and Edelman did a great job putting a fantastic job putting this together is 43 days. Also, the Word of Mouth class (under the direction of Sue & Dr. Russell) did a wonderful job at covering it.
In an effort to spend less time explaining the whole event, here's some information on the format and background.
I participated in the educator's track along with professors and instructors from UGA, University of West Florida, Clemson, Georgia Southern and Auburn. We had a great group and we covered a lot of ground in discussing the various forms of social media available, how to incorporate it in the classroom as well as specific lesson plans to implement within our curriculum.
Phil Gomes discussed his work with intense social media training that he runs out of Edelman's Chicago office. We discussed the various aspects and uses for many social media formats. Emphasis was placed on incorporating the instruction within the curriculum because students will be expected to know it when they go into their entry-level positions. Gomes also shared what he looks for in new hires...so we can take that back to the students.
Robert French, Karen Russell, Mihaela Vorvoreanu, and Kaye Sweetser also went through several specific assignments, how they've used them, what worked (and didn't) as well as how to grade them. This portion was probably the most beneficial because it provided very specific assignment sheets with examples. These were included in the booklet given out to all educators who attended as well, making it easy to adapt them.
One thing I wish we had had more time for was talking with students about what they learned from their workshops. I spoke to a couple of students about what they were doing, but I would have liked to see their suggestions. Just from what I heard from the few I spoke to, they were very creative.
By the end of the day, I think there were countless ah-ha moments, lots of new relationships started and a lot of comfort zone expansion. The Edelman folks were a great group of people who provided not only great information, but were also a blast to hang out with after the event :)
Here are some of the attendees share their thoughts:
Robert French of Auburn
Dr. Mihaela Vorvoreanu of Clemson
Brett Pohlman of Auburn
William Wickey of UGA
Dr. Kaye Sweetser of UGA
Barbara Nixon for Georgia Southern