Monday, January 26, 2009

A Week Later

From Michael Castengera (

SO, HOW MANY WATCHED: As we noted in last week’s MfM, we may never know how many people watched the inauguration. According to Nielsen Media Research, an estimated 37.8 Million Americans watched the event across the 14 broadcast and cable networks airing the coverage throughout the day. Nielsen should release the Live +7 viewing shortly. Regardless, that puts it just behind the Ronald Regan inauguration viewing in 1981 (which, if I read the numbers right, was about 41 Million). Of course that doesn’t take into account online viewing. Nielsen Online reports that visits to Current Events and Global News sites jumped significantly on Election Day, and based on my addition of just the top ten sites, that puts another 48.5 Million unique visitors into the mix. The top three sites were CNN (11 Million), MSNBC (10M) and Yahoo News (9M). After that it drops dramatically to the number four spot with Fox (4M). Further add into the mix viewing on YouTube where CSpan’s video of the inauguration and address drew 3.2 Million views and CNN’s coverage another half million. And that’s to say nothing about the record 2 Million people who actually turned out in person.

INAUGURATION SIDE NOTES: Five of the top ten videos viewed on inauguration day were directly related to the events of that day. No surprise there, but a little surprising is that his actual inauguration address came in at seventh place. The most linked-to video on inauguration day? Martin Luther King’s I Have A Dream. Two of the other popular videos that day were The Presidential Pledge produced by celebrities Ashton Kucher and Demi Moore on MySpace; and on YouTube, it’s’s Yes, We Can which has had more than 16 Million views. An oddity in the mix – even with all the political hoopla of the day, the third most linked-to video was the YouTube Street Fighter video game. The biggest beneficiaries of the Election Day coverage were the digital networks of ABC and CBS which nearly doubled their unique audience on that day. And despite all the furor surrounding the dominance of Google and the decline of Yahoo, the actual Yahoo News website drew five times the unique audience (9 Million) of Google News (1.8M).

Monday, January 19, 2009

What does the inauguration mean to you?

I asked this question to many people today. Here are just a few responses:

Inauguration Reconnaissance

It has been quite an adventure thus far. I started out the day a little later than I wanted to, but I got to DC before 11 a.m. Today was spent doing some scouting for the trip tomorrow. I also met some great people from all over the country and the world who were enjoying DC. There were several moments during the day where I got caught up in the emotion, conversation, or event going on around me.

Here are some of my pictures from today:

Me at the Capitol

Newseum (I didn't get inside, but I did check out the building)

Presidential Viewing Stand

Capitol all decked out for the ceremony

View from The Mall

Inauguration Update

Mobile post sent by kenglish7 using Utterlireply-count Replies.  mp3

Inauguration Update

Mobile post sent by kenglish7 using Utterlireply-count Replies.  mp3

Friday, January 16, 2009

Inauguration Adventure

Well, I've decided to set out on an adventure to the Presidential Inauguration. I spent weeks e-mailing various organizations and government officials to get tickets...only to be thwarted at every turn. I actually thought I had a ticket from a friend just this week, but it turned out to be only an invitation sent to millions. After all that I was disheartened and had decided not to go. However, a great friend asked me whether I would look back in five years and regret not going...and well, I think I would.

With that said, I'm heading out on the journey tomorrow (Saturday) for over 600 mile trek to Washington, D.C. I'm breaking up the trip up into two legs. First I will drive to Blacksburg on Saturday and then continue the trip in Maryland on Sunday. I'll be staying with my wonderful aunt and uncle in Rockville and hopefully meeting up with some friends while I'm in town. The trip back is going to be more interesting because I'm going to do it all in one 10-hour trip. It's been awhile since I drove that length on my own, but it should be a fun adventure.

I will be tweeting ( and uttering ( updates throughout the day, snapping photos, and shooting video with a FlipCam & DVD camcorder. Because I can't bring my laptop with me to the mall, the longer versions of my coverage will have to wait until after the inauguration and I'm back in Rockville. Hopefully, I'll have a good report up no later than Wednesday morning.

Photos - Flickr Set
Video - Inauguration Station

Here's the Google Map of my trip:

View Larger Map