Relaunching

It's been far too long since I took this blog seriously and I need to get back into it. I've been reading over the various tips from blogs like ProBlogger, CopyBlogger, etc. I decided to start specific themes and I'm looking for input regarding specific topics.

Here are my areas:
Public Speaking Tips
Teaching Minute (for the TA & beyond)
The Week in Politics (going beyond the obvious)
Higher Education Issues
Tech Philosophy (i.e. Twitter, LinkedIn)

What would you like to hear about in these areas? Do you have suggestions for other areas I might explore?

Life Beyond the Hedges Panel Review

Wednesday I had the great pleasure to speak at Grady IABC's "Life Beyond the Hedges" career workshop. I was on the panel titled "Navigating the Job Market in a Struggling Economy." It was a great experience to discuss various strategies and techniques to use in your job search.

Red & Black article

A few tips from the panelists:
-> Match your skills to the employer & position
-> Develop your brand & portray it
-> Work your networks
-> An interview is two-sided, you are interviewing them as much as they are interviewing you
-> Don't forget about the phone. E-mail is great, but it helps to follow up on the telephone.
-> Be persistent


Additional Resources for your job search:

4 Skills New Professionals Should Have
Managing Your Online Reputation
Ways to Use LinkedIn to Find a Job
Great Example of a Digital Portfolio

A Week Later

From Michael Castengera (http://media-consultant.blogspot.com/)

SO, HOW MANY WATCHED: As we noted in last week’s MfM, we may never know how many people watched the inauguration. According to Nielsen Media Research, an estimated 37.8 Million Americans watched the event across the 14 broadcast and cable networks airing the coverage throughout the day. Nielsen should release the Live +7 viewing shortly. Regardless, that puts it just behind the Ronald Regan inauguration viewing in 1981 (which, if I read the numbers right, was about 41 Million). Of course that doesn’t take into account online viewing. Nielsen Online reports that visits to Current Events and Global News sites jumped significantly on Election Day, and based on my addition of just the top ten sites, that puts another 48.5 Million unique visitors into the mix. The top three sites were CNN (11 Million), MSNBC (10M) and Yahoo News (9M). After that it drops dramatically to the number four spot with Fox (4M). Further add into the mix viewing on YouTube where CSpan’s video of the inauguration and address drew 3.2 Million views and CNN’s coverage another half million. And that’s to say nothing about the record 2 Million people who actually turned out in person.

INAUGURATION SIDE NOTES: Five of the top ten videos viewed on inauguration day were directly related to the events of that day. No surprise there, but a little surprising is that his actual inauguration address came in at seventh place. The most linked-to video on inauguration day? Martin Luther King’s I Have A Dream. Two of the other popular videos that day were The Presidential Pledge produced by celebrities Ashton Kucher and Demi Moore on MySpace; and on YouTube, it’s will.i.am’s Yes, We Can which has had more than 16 Million views. An oddity in the mix – even with all the political hoopla of the day, the third most linked-to video was the YouTube Street Fighter video game. The biggest beneficiaries of the Election Day coverage were the digital networks of ABC and CBS which nearly doubled their unique audience on that day. And despite all the furor surrounding the dominance of Google and the decline of Yahoo, the actual Yahoo News website drew five times the unique audience (9 Million) of Google News (1.8M).

Journalism Interviews

On election day, I had the opportunity to give a guest lecture to Geoffrey Graybeal's (one of PhD colleagues) classes. I discussed online political campaign communication. Since the lecture, I've had a few students interview me for their election analysis stories. I thought they had some interesting questions that I thought I would post here to see what your answers would be.

Here are a few of them:

Do you think that young voters were actually influenced by the information available on new media, or did they just use it as a way to publicly support the candidate that they had already decided to vote for?

Did young voters use new media to try and influence their friends to vote for a particular candidate? How did they do it? Did it work?

Do you think the way Obama used new media in his campaign will forever change the way campaigns are run?

Interesting Links

Barbara Nixon's YouTube Links - The first one about Power Point is great. I really wish I had it when I was teaching Public Speaking.

We don't have a job, but what about an internship?

Social Media Jobs

Quamut - "the go to how to"

It's about time.

PRSA, McClellan Book & Ethics

The Week in Technology

Here are some fun links from my RSS feeds as well as other items I've found over the past week or so that I thought were interesting.

Highlights from the SCNR:
Courtesy of Dr. Mihaela Vorvoreanu:
New Media, New Influencers and Implications for the PR Profession
SNCR Closing keynote: The transformational power of blogging

For Students:
Skills for Young PR Pros (From Voce Communications)

General:
Email - The New Interface
Twitter for Journalists

In Politics:
PoliticsOnline.com Covers the 2008 Election
Search Engine Use in the 08 Election
Web on Candidates

Interesting Blogs of the Week:
Philip Young - Mediations
Fun - Athens Door Guy

Just for Fun:
Student "Tweets" His Way Out of Prison

Upcoming Events: Wish I could participate in this

In other technology news, my laptop is very close to biting the dust and I've been on a search for one over the past few months. Here's my dilemma...I have a Dell Inspiron 8600 and it's served me very well and so has Dell. I have had a couple major service issues including a soda management problem and they've taken care of it through their 'Accidental Damage' coverage. Basically, I need a system that travels well, is affordable and if a PC, has XP (I don't want to deal with Vista).

Note: KS - Yes, I know...get a Mac.

Making it to Spring Break

Well, I've been quite neglectful with the blog this week trying to get through this last week before a much-needed Spring Break. I've been quite busy since the weekend's crazy pace of technology. In addition to the normal hundreds of pages of reading, writing my weekly paper, etc...I started my first experiment on YouTube this week. I was thrilled today to get into the study groups and start seeing what the young people are going to say about the videos, their political views, etc. Research can definitely be a rush...yes, I am a geek.

Over Spring Break, in addition to getting a start on my final projects and various other work, I'm going to take 5 days to go kayaking in South Carolina. Tonight starts that process when I go to the campus pool and learn how to roll, self-rescue and generally not panic in crazy conditions that we may encounter on our trip. Though I've been kayaking several times, this is really the first several day trip and only the second time I've done sea kayaking (the first time did not go well). So, Sue and I will be heading out Saturday morning and getting back on Wednesday night of next week. We have to have 3 days worth of food and water with us and we will be taking all of our gear with us as we cruise around the waters off of South Carolina. We have dubbed it "Survivor South Carolina." Here's the schedule:

So wish me luck on my little adventure and I will be sure to let everyone know how it was when I return...if I do (just kidding).

Some interesting links from my weekly reading of blogs, websites and various other web surfing:

Edelman Videos on YouTube

IABC taking the lead on the Social Media Release

Hillary makes a funny

5 New Web Apps

Follow-up on the EDB

I spent way too much time yesterday attempting to format the picture post for the EDB. Now, I'd like to write a more comprehensive report of my experience. First of all, the Campaigns team (under the direction of Connie & Dr. Sweetser) and Edelman did a great job putting a fantastic job putting this together is 43 days. Also, the Word of Mouth class (under the direction of Sue & Dr. Russell) did a wonderful job at covering it.

In an effort to spend less time explaining the whole event, here's some information on the format and background.

I participated in the educator's track along with professors and instructors from UGA, University of West Florida, Clemson, Georgia Southern and Auburn. We had a great group and we covered a lot of ground in discussing the various forms of social media available, how to incorporate it in the classroom as well as specific lesson plans to implement within our curriculum.

Phil Gomes discussed his work with intense social media training that he runs out of Edelman's Chicago office. We discussed the various aspects and uses for many social media formats. Emphasis was placed on incorporating the instruction within the curriculum because students will be expected to know it when they go into their entry-level positions. Gomes also shared what he looks for in new hires...so we can take that back to the students.

Robert French, Karen Russell, Mihaela Vorvoreanu, and Kaye Sweetser also went through several specific assignments, how they've used them, what worked (and didn't) as well as how to grade them. This portion was probably the most beneficial because it provided very specific assignment sheets with examples. These were included in the booklet given out to all educators who attended as well, making it easy to adapt them.

One thing I wish we had had more time for was talking with students about what they learned from their workshops. I spoke to a couple of students about what they were doing, but I would have liked to see their suggestions. Just from what I heard from the few I spoke to, they were very creative.

By the end of the day, I think there were countless ah-ha moments, lots of new relationships started and a lot of comfort zone expansion. The Edelman folks were a great group of people who provided not only great information, but were also a blast to hang out with after the event :)

Here are some of the attendees share their thoughts:

Robert French of Auburn

Dr. Mihaela Vorvoreanu of Clemson

Brett Pohlman of Auburn

William Wickey of UGA

Dr. Kaye Sweetser of UGA

Barbara Nixon for Georgia Southern

Pics from the EDB (Sorry about the formatting)

Here are a few select pictures from yesterday's Edelman Digital Bootcamp (EDB). There are many more pictures available at the EDB Flickr account.

The educators were hanging on every word and tweeting the highlights.












Professional & academic educators interact (L-Phil Gomes of Edleman, R-Robert French of Auburn)










We learned from the Ninja...oh and Phil Gomes of Edelman












Ruthann Lariscy (UGA), Eileen Perrigo (UofWestFl), & Bryan Reber (UGA) learning how to teach social media in the classroom.













The students worked hard on their campaigns...one of my students, Diem (forefront) works with his team.




















Evidence of the students' hard work








Cindy asks me some very important questions












Sweetser in action...show the educators how to teach social media


















The Word of Mouth class served as our coverage team for the day by recording podcasts, videos, blogging, snapping pictures & tweeting. Sue (on far left) lead the team.










Connie (Campaigns team leader)


















Sweetser & Me at the end of the day...
Her caption: Ready to rock some social media in politics research!

The Internet as Information Source

Good Morning,

I received this in a weekly newsletter put together by a Lecturer and Media Consultant at Grady. I thought it was interesting and not too surprising.

DIGITAL SUPER FUTURE: The Internet has officially taken over as the most important source of information – at least among Internet users, according to a study by the Center for the Digital Future at the University of Southern California’s Annenberg School of Communication. But even among Internet users, there is still a question of trust and reliability. With the number of hours spent online rising a full hour per week from 2006 to 2007 to an average of 15.3 hours per week, four out of five Internet users (80%) consider the Internet to be an important source of information for them. That’s up dramatically from 66% the year before and is significantly higher than television (68%), radio or newspapers (both 63%). Yet less than half (46%) say that ‘most or all’ of the information online is generally reliable, although the same people say their particular, favorite Web sites are reliable by a margin of 83% and almost the same number (80%) say the established media websites are reliable.

The study which is in its seventh year found that more than half of the Internet users (55%) who are members of an online community feel as strongly about their online communities as they do about their real-world communities. That’s an increase from 43% just a year ago. And membership in online communities has more than doubled in the past three years. Of course that’s only 15%. More than half of the online community members (56%) reported meeting their online counterparts in person, but they also said they have an average of 5.2 friends online whom they have never met in person. Despite this, Internet users report spending slightly more time per week socializing with friends and family in person. When they are online they are buying things, with 60% saying they have bought something (usually under $100) online, and that they make an average of 36 purchases a year online; and yes, they do say it comes at the expense of retail stores.

And in a sort of good news, bad news cliché, the good news is that three out of five Internet users (60%) report looking for news online. Of course that’s still lower than the percentage (71%) who say they are just surfing with no specific destination. The bad news, at least for my newspaper brethren, is that one in five (21%) report they have stopped a subscription for a newspaper or magazine because they can get it, or related content, online. Some consolation comes from a new question in the poll which showed that half (52%) said they would miss the offline edition of the newspaper if it was no longer available while a quarter (27%) said they would not. Another new question in the poll showed that somewhere between a quarter and a third (29%) of Internet users say they have time shifted their TV viewing, using either a VCR or DVR.